Return of the Super: Amber Valletta for Jimmy Choo FW 2010

Looking like Diane Kruger's older, less German sister, Amber Valletta fronts Jimmy Choo's FW 2010 campaign.

Arched: Prada FW 10

Prada's FW 2010 campaign was front and center in my new Vogue and I was excited to see their "eyebrow" eyewear made the cut (on the left hand side).


Below, a peek back at their debut in the Prada Fall/Winter show held this February.

[Photo: Style.com]

The Dark Arts: Alexander McQueen and Tom Ford Campaigns

The most interesting eyewear campaigns for Fall 2010, in my opinion, are Alexander McQueen and Tom Ford's. Both border on the macabre. And both are successfully awesome because of it.

Freja Beha is as pretty as ever as the face of the Tom Ford campaign, which was shot by the designer and inspired by the Hitchcock classic The Birds.

I like these shots quite a bit, but if I'm honest, I could do without the nipple-biting raven one. Ow.

The Alexander McQueen ads, starring only a human skull, are pitch perfect. Well played.

Fall 2010: Red or Dead

FYI: smart money has all things red as a significant trend this fall. Don't believe me? Ask Dolce & Gabbana.

Their fall 2010 campaign features Vlada Roslyakova, Olga Sherer and Zuzana Gregorova in every shade of fluorescent leopard print imaginable and Carmen Miranda-worthy headgear. And red-framed sunglasses.

[Photo: dolcegabbana.com]

Fall Campaign Preview: Céline

Images from Céline's Fall 2010 campaign have emerged, featuring Sigrid Agren and Emma Balfour in supersized wayfarers and glammed-up retro cat-eyes. Just as last season, the ads were shot by Juergen Teller in his signature aesthetic: intentional overexposure with tons of white space.

[Photo: FashionGoneRogue]

You decide: Is the Teller campaign style overdone? Or do his raw shots allow the clothes to steal the show?

Fall 2010: Versace

The fall campaigns show a simpler, but still sexy, look for the house that Gianni built. Photographed by Mario Testino.

[Photo: Frillr]

Too Cool for School: Supermodel Magnet Jefferson Hack, Supermodel Irina Lazareanu

Via The Cobrasnake's Jeremy Scott runway show photos.

Fall 2010: 3.1 Phillip Lim

It had completely escaped me that 3.1 Phillip Lim has a sunglasses line until I took a gander at photos of his runway show from this week. So we've got that going for us.

[Source: Style.com]

Kirsten Dunst's Take on Cat-Eye

Kirsten Dunst opted for the unofficial New York uniform, black on black, at Patrik Ervell's Fall 2010 menswear presentation last week.

WhoWhatWear was a fan of her Ralph Lauren sunnies:

"We also flipped for her choice of directional eyewear. Dunst's striking elongated cat-eye Ralph Lauren Eyewear Sunglasses in Dark Havana ($375, 888.475.7674) are already on our radar for spring, and we're excited to see this frame shape in action!"

But InStyle noted that she "sported sunglasses throughout the presentation", which really only works if you're Anna.

Pretty in Posh

Victoria Beckham's critically acclaimed foray into fashion continued with a presentation in an Upper East Side townhouse for New York Fashion Week earlier today. Each of the 26 looks featured the very trendy round, John Lennon sunglasses we're loving this season.

Their inclusion was particularly fitting, as the Victoria Beckham sunglasses line was relaunched on Net-A-Porter.com last week.

[Source: Style.com]

So, okay, I don't want to be a traitor to my generation and all, but I don't get Alexander Wang.

That said, I'm always stoked to see innovative sunnies on the runway. And with Fashion Week in full swing here in New York, I'll be keeping an eye out for them.

Alexander Wang's sunglasses, a collaboration with Linda Farrow, were made of velvet, of all things.

[Source: Style.com; From right to left: Sigrid Agren, Heidi Mount and Abbey Lee Kershaw.]

Can't help but think that the L.A. Times is spot on when it predicts: "And with his knack for starting trends, come fall, expect to see plenty of backpacks and velvet sunglasses on the scene."