13 February 2007

Jimmy Choo Launch

midst all the excitement of New York's Fashion Week, I did not blog about the upcoming premier of sunglasses made by Jimmy Choo. It was announced in late last week that the company has been sold to TowerBrook Capital Partners LP and that Tamara Mellon would stay with the firm.

Jimmy Choo to Launch Eyewear, Fragrance Lines

LONDON — With a new owner, Jimmy Choo is out to move beyond footwear and leather goods.

"We're going to continue developing this company independently. There is still potential for growth." -- Robert Bensoussan, Jimmy Choo

The company, acquired earlier this week by the private equity firm TowerBrook Capital Partners LP, will unveil a full eyewear line by the end of the year and plans to launch its first fragrance in 2008.
[Source: WWD]

While their shoes are charming, their handbag line is a bit of an overpriced mess. Let's hope the sunglasses line brings more to the table.


Moi said...

I wonder who's really designing the eyewear.

Anonymous said...

bee tee dub
so many beautiful shades to choose from....

Dinah said...

I cannot believe that the company was sold I am shocked! I cannot wait to see the sunglasses.

Preg.mo Sig Thomas Michael Kunishima Santulli said...

The prestigious Jimmy Choo eyewear brand became part of Safilo S.p.A., a leader in the eyewear sector. The sunglasses collection became available from the beginning of 2008. The Safilo Grroup maintains a team of over 100 designers for the eyewear collections.