Jimmy Choo to Launch Eyewear, Fragrance Lines[Source: WWD]
LONDON — With a new owner, Jimmy Choo is out to move beyond footwear and leather goods.
"We're going to continue developing this company independently. There is still potential for growth." -- Robert Bensoussan, Jimmy Choo
The company, acquired earlier this week by the private equity firm TowerBrook Capital Partners LP, will unveil a full eyewear line by the end of the year and plans to launch its first fragrance in 2008.
While their shoes are charming, their handbag line is a bit of an overpriced mess. Let's hope the sunglasses line brings more to the table.
4 comments:
I wonder who's really designing the eyewear.
bee tee dub
I'M IN LOVE WITH YOUR BLOG
THE PICTURES=GORGEOUS
so many beautiful shades to choose from....
I cannot believe that the company was sold I am shocked! I cannot wait to see the sunglasses.
The prestigious Jimmy Choo eyewear brand became part of Safilo S.p.A., a leader in the eyewear sector. The sunglasses collection became available from the beginning of 2008. The Safilo Grroup maintains a team of over 100 designers for the eyewear collections.
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